In 2019
We Invite You
To Join A Movement

#hateonThis

Official Partners #hateonThis

We’re pumped to announce our first official partnership of 2019. Who better to help us call time on trolls and amp up the positivity than the world's leading anti-cyber bullying charity organisation, The Cybersmile Foundation.

Launched in 2010, they are a multi-award winning anti-cyber bullying non profit organisation in the UK and US. They’re committed to tackling all forms of digital abuse, harassment and bullying online. Their goal? To build a more positive digital community.

That’s no small goal right? Well, they wouldn’t be the right partner for us unless innovation and a hint of the impossible weren't present! We’ve donated and partnered with The Cybersmile Foundation team because they work tirelessly across a range of different industries to innovate awareness campaigns and reduce incidents of cyberbullying and back this up with some awesome professional help and support services that empower victims and their families to regain control after incidents that have impacted them. Their services don’t stop there, they’re the experts, so provide consultancy to governments, schools, colleges and Unis and big corporations around the world.

“We are excited to team up with THE PROTEIN WORKS for the #HATEONTHIS campaign. Setting and achieving goals without toxicity, ridicule and harassment should be everybody's right. Through this campaign, we hope to empower people to work towards achieving their goals without being affected by online toxicity. By using #HATEONTHIS, as a collective we hope to help inspire positivity and collective support across the internet.” Dan Raisbeck, Co-Founder, The Cybersmile Foundation

Believe Us, It’s Personal Now

We’ve said it earlier. But this campaign MATTERS to us, it’s personal. That’s why you won’t find anyone who’s been paid to feature in the campaign. There’s no famous faces, there’s no sponsorship, there’s no #ad allowed. What you’ll find in our video is real people - from our team at THE PROTEIN WORKS. Because this is PERSONAL.

To name a few, you’ve have Carmen, who looks after our Spanish region, Chris, Liam, Remy and Megan our customer service ninjas. Si, Charlotte, and the Sams from our marketing massive! And Kyle and Paul our innovation wizards. They, like you, are on the journey, they’re got stories, they’ve got challenges and they’ve got goals. Most of all, they’re not in the shadows this Jan. They’re putting themselves out there as a green light to anyone who’s going for it this year - LET’S DO THIS TOGETHER!

We’re not joking when we say #HATEONTHIS is a rally cry, an iconic tag of positive intent. See it, support it, share it, celebrate it. We’ll be right with you.